by TradeShow Marketing Blogger | | Marketing
There are multiple ways to communicate with your target market. Some methods of communication are much more effective, appropriate and cost efficient than others. As always, your budget will dictate how many touch points you can have with your target market. Also keep...
by TradeShow Marketing Blogger | | Trade Shows
In a time where personal interaction is becoming obsolete and replaced with an online social world, it would seem likely that business interaction would follow in its digital footsteps. Business communication, recruitment, announcements, and client meetings… how...
by TradeShow Marketing Blogger | | Marketing
Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of...
by TradeShow Marketing Blogger | | Trade Shows
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field’s worth of space with 2,500 trade...
by TradeShow Marketing Blogger | | Trade Shows
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media...