Three Ways to Maximize Your Trade Show Investment

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your...

Make your trade show plan more productive!

Are you planning to exhibit at any shows in 2016 or 2017? If you haven’t already started planning, the time is now. Participating in trade shows are a big financial commitment. Laser focused planning will help guarantee an ROI. I always recommend beginning trade show...

Trade Show Staffing

At the end of your trade show, you’re going to look back and evaluate all of the decisions you made to execute the show. You’re going to look at how much money you spent, did you go over your budget? You’re going to look at any growth your social media channels...