Three Ways to Maximize Your Trade Show Investment

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your...

Top 10 Key Items All Great Booths Do Well

Hello class! TradeShow Teacher here with your next lesson; we will be doing a Top 10 List of “What the most effective exhibitors are doing right”. As a trade show consultant, I spend a lot of time working with clients, teaching them and applying the Top 10 list I will...

4 Trade Show Ideas To Increase Your Booth Traffic

With the economy continuing to struggle, it’s more important than ever to employ creative trade show ideas that can help transform your trade show spend into a positive ROI. One of the key ingredients is booth traffic. In order to make your trade show efforts...

5 Ways To Create An Irresistible Trade Show Booth

Beyond the construction and lighting considerations for your trade show booth, there are a number of trade show marketing tactics you can use to attract attendees, keep their attention, and build goodwill and rapport. Each of these trade show marketing elements are...