Three Ways to Maximize Your Trade Show Investment

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your...

Two Helpful Bits of Data for Your Exhibition Program

More and more exhibitors are now calculating the Return on Investment, (R.O.I.) from their show participation. R.O.I.tells you whether you are achieving your goals, and if you are adding to the bottom line of your corporate profits. However, as you are gathering the...

ROI or ROO

There has been an increased interest in whether face-to-face marketing at shows produces a return. Maybe it was due to the recession or simply because exhibit managers looking at the escalating exhibition budgets began asking the right questions. Most often marketers...

How to Determine the ROI of a Trade Show

Every marketing dollar needs to be squeezed fully in order to produce results, or to evaluate which of those dollars contributes to the sales process.  All too often this thorough analysis has been deferred because marketing is unsure of the best methodology for...

Trade Show Budgeting – Increasing Your ROI

In hard economic times one of the first things many companies look at cutting back on is the marketing budget and attending trade shows is often a very first casualty. Trade shows generate billions of dollars in sales every year and rather than cutting this profit...