Moving Beyond Notes on the Back of Business Cards

Want to hear the worst follow-up phone call to a contact you met at a trade show? It goes something like this. You: Hi, It’s Jason Smith with ABC Company and we met last week at the Green Show. Contact: Yes I remember you. What can I do for you? You: We only had a few...

Successful Trade Show Marketing

Trade shows have grown to become the number one business-to-business marketing medium.  Why are a growing number of companies marketing themselves at trade shows? Trade shows provide a unique opportunity that cannot be replicated in any other type of venue. The Center...