by TradeShow Marketing Blogger | | Trade Show Exhibits, Trade Show Marketing
Finding the best possible leads at a trade show is akin to prospecting for gold. You look around, ask a few open-ended questions, and hope you strike it rich. But that’s only the first part of the equation. After that, someone has to close the sale. In business we...
by TradeShow Marketing Blogger | | Marketing
Want to hear the worst follow-up phone call to a contact you met at a trade show? It goes something like this. You: Hi, It’s Jason Smith with ABC Company and we met last week at the Green Show. Contact: Yes I remember you. What can I do for you? You: We only had a few...
by TradeShow Marketing Blogger | | Marketing
Trade shows have grown to become the number one business-to-business marketing medium. Why are a growing number of companies marketing themselves at trade shows? Trade shows provide a unique opportunity that cannot be replicated in any other type of venue. The Center...