by TradeShow Marketing Blogger | | Trade Show Marketing
You must not approach trade shows haphazardly. While this may sound intuitive to event marketing veterans like myself, it’s astonishing how many people neglect the fundamentals. Meticulously preparing for an event entails careful planning, savvy promotion, effective...
by TradeShow Marketing Blogger | | Trade Shows
Today, I’m going to explain an overlooked tool that a majority of trade show exhibitors fail to leverage. When used correctly, the clothes that you and your booth employees wear can create a branded memory in the minds of attendees. When you follow up with your...
by TradeShow Marketing Blogger | | Trade Shows
Event marketing has become increasingly expensive over the past several years. The costs of renting space, designing attractive displays and hiring motivated staff for your booths can give any new trade show marketer pause. But, event marketing continues to be a...
