by TradeShow Marketing Blogger | | Trade Show Exhibits
Los Angele’s can breathe a little easier now knowing that the Entertainment Software Association decided to keep their extremely lucrative video game trade show, known more commonly as E3, in L.A. until 2015. This year there were rumors saying the monumental...
by TradeShow Marketing Blogger | | Marketing
The long-awaited APEX/ASTM Environmentally Sustainable Meeting standards have been published. A joint effort of the Convention Industry Council (CIC) and ASTM International, these voluntary industry-agreed upon standards grew out of discussions between the Green...
by TradeShow Marketing Blogger | | Trade Show Exhibits
When it comes to traditional marketing methods, very few tactics yield the potential impact that trade show displays do. Sure, other promotional approaches may prove less expensive and may help an organization establish some sort of contact with a targeted consumer...
by TradeShow Marketing Blogger | | Trade Show Marketing
To be successful with your trade show marketing efforts, you need to have a clear plan about what you will market on the day, and how you will make the most of the opportunities that come from being involved in the trade show. For those of you who have run a trade...
by TradeShow Marketing Blogger | | Trade Shows
Companies that have successfully leveraged the many opportunities yielded at marketing conventions understand the critical importance of an effective trade show display. Savvy entrepreneurs recognize that their company’s trade show displays are the first (and...
