by TradeShow Marketing Blogger | | Marketing
If you want people to read your product and service information and yet want to reduce the amount of paper you bring to a trade show, Quick Response or QR codes may be your answer. QR codes are that weird looking box found in the lower right hand corner of a product...
by TradeShow Marketing Blogger | | Marketing
Whenever I am helping a client with their tradeshow marketing strategy, I inquire as to what products they intend to show. Inevitably, the response includes any number of products and services, so my next question is, “What is the most important to you? What is the...
by TradeShow Marketing Blogger | | Trade Shows
Tradeshow attractions are designed with one very important purpose in mind – attracting visitors to your booth. Who wouldn’t be attracted to the idea of fists full of cash? That’s just what you get when your tradeshow attractions include a cash cube. There...
by TradeShow Marketing Blogger | | Marketing
While giveaways and tradeshow attractions are an integral part of every tradeshow, they’re not necessarily what are attracting the decision-makers to your booth. To get in front of the influencers and decision-makers at the next show, consider these tips when...
by TradeShow Marketing Blogger | | Trade Shows
There are several interesting tradeshow marketing trends that are either on the horizon or already firmly in place that will continue to show strong growth in 2013. After a few rough years when the economy was flagging, this year’s consumers and business owners...
