by TradeShow Marketing Blogger | | Marketing
After awhile, all booths can start to look similar to a trade show attendee. Things get overwhelming and they begin to tune out what they’re seeing and hearing. Once that happens, your message can easily get missed or even worse, your booth can get passed over...
by TradeShow Marketing Blogger | | Marketing
Want to hear the worst follow-up phone call to a contact you met at a trade show? It goes something like this. You: Hi, It’s Jason Smith with ABC Company and we met last week at the Green Show. Contact: Yes I remember you. What can I do for you? You: We only had a few...
by TradeShow Marketing Blogger | | Other
One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers and buyers. Yet, we see people with their eyes cast downward, mesmerized as their fingers fling across a miniature keyboard at lightening speed. Has...
by TradeShow Marketing Blogger | | Marketing
The secret to exhibit success lies in your ability to focus all your resources on a single, achievable and measurable goal. But there are situations where focusing on one goal may mean lost opportunities, particularly when you are exhibiting at B to C (Business to...
by TradeShow Marketing Blogger | | Trade Shows
Trade shows present visitors with an overwhelming amount of information. Tradeshow games and attractions offer visitors a welcome break from the bombardment of information. They create excitement around your booth, captivate your audience, and provide an opening for...
