by TradeShow Marketing Blogger | | Marketing
A big part of trade show marketing is deciding the right products to show. Inevitably, to narrow down the possibilities ask yourself, “What is the most important to me? What is the most important to my customers?” Rarely is that answer on the tip of your tongue. Like...
by TradeShow Marketing Blogger | | Trade Shows
More and more exhibitors are now calculating the Return on Investment, (R.O.I.) from their show participation. R.O.I.tells you whether you are achieving your goals, and if you are adding to the bottom line of your corporate profits. However, as you are gathering the...
by TradeShow Marketing Blogger | | Trade Shows
In a previous article titled: Your customer Profile – Part 1 – “The value of creating a customer profile”, I spelled out five reasons why your exhibit program will benefit from the time you take to understand your customer: These five were: It is good marketing It...
by TradeShow Marketing Blogger | | Trade Shows
Much has been written about the importance of a good customer profile yet many exhibitors seem reluctant to take the time to create one. This article, which is the first of two parts, addresses the problem. Here we will look at the reasons a customer profile will...
by TradeShow Marketing Blogger | | Trade Shows
Hello class! TradeShow Teacher here with your next lesson; we will be doing a Top 10 List of “What the most effective exhibitors are doing right”. As a trade show consultant, I spend a lot of time working with clients, teaching them and applying the Top 10 list I will...
