by TradeShow Marketing Blogger | | Trade Shows
This lesson is going to be a bit different from my traditional lessons; for this lesson I will be showing pictures of three booths that just didn’t quite “make the grade” and describe the A, B, C’s of how those companies could have improved the information displayed...
by TradeShow Marketing Blogger | | Trade Shows
Hello class! Who’s interested in learning how to rapidly grow their business? How about increasing revenue? Networking is one of those arts that are often overlooked, yet it is a great, cheap and easy way to find new prospects, partners and vendors. Now that I got...
by TradeShow Marketing Blogger | | Trade Shows
There has been an increased interest in whether face-to-face marketing at shows produces a return. Maybe it was due to the recession or simply because exhibit managers looking at the escalating exhibition budgets began asking the right questions. Most often marketers...
by TradeShow Marketing Blogger | | Trade Shows
The convention booths that attendees are going to remember the most are the ones that have trade show games and activities that will keep them engaged while also informing them of what your company does. As important as trade show displays are at gaining your...
by TradeShow Marketing Blogger | | Marketing
It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either try to accomplish too much from their exhibitions or their goals are vague at best. The trick to getting your trade show program off on the right foot is to...
