The right trade show giveaways can generate goodwill, promote your company, and improve brand awareness. They can communicate your core message to attendees and pave the road for your booth staff to qualify leads.

There’s an additional advantage…

High-quality promotional items function as a trade show traffic magnet. Not only do they encourage your customers to visit your trade show booth, but as news of your premium giveaways spreads across the convention floor, attendees will flock to your exhibit. Here are four trade show giveaways that can flood your booth with traffic:

#1 – T-Shirts and Polo Shirts

Custom printed t-shirts and polo shirts are popular promotional gifts because they’re immediately useful to recipients.

Because the t-shirts broadcast your company’s name and message, they transform attendees into walking billboards for your company – on the trade show floor and at home.

Attendees also realize that shirts offer long-term practical value; they’ll gravitate to your booth to claim them.

Whether you’re giving away standard tees, V-neck t-shirts, or polo shirts, custom logo printed shirts are a proven trade show traffic generator.

#2 – Wireless Internet Detector

One of the coolest — and most useful gadgets for anyone today is a wireless internet detector. These handy gadgets light up whenever they are in range of a wireless internet connection. For business people who are always on the go and always looking for a place to hop online the wifi detector is an essential gadget to keep handy at all times.

Because people are likely to make their wifi finder a permanent fixture on their keychain, they are constantly reminded of your brand and slogan.

For such a useful, high-tech tradeshow giveaway that pack such long-lasting branding power, wireless internet detectors are quite affordable starting at around $8.89 with logo imprinting.

#3 – Notepads / Portfolios

A compact leatherette custom printed portfolio makes an ideal trade show promotional item because it has a high perceived value, can be put to quick use, and offers long-term practicality.

Your leads and customers will continue to use it when they return to their offices after the exhibition.

They can store business cards within it, make impromptu notes on the accompanying notepad, and carry key documents inside. Each time they use the portfolio, they’ll remember your company.

#4 – Calendars / Memo Planners

Trade show attendees are busier than ever. They need a practical tool that will help them manage their overburdened schedules. A simple custom printed desk calendar or large memo planner offers a perfect solution.

Not only will they help your customers keep their schedules and appointments organized, but they can promote your company in the process. Attendees know intuitively that calendars and planners offer everyday value. They’ll come to your trade show booth to request one.

You’ll notice that each of the promotional gifts profiled above meet an ongoing need. As a result, your customers and leads will use these items when they return home. That’s the key to leveraging trade show giveaways as a marketing tool that yields lasting exposure for your company. The additional surge in attendee traffic they’ll bring to your booth is an added benefit.