Social media has become a necessity for trade show marketing campaigns since they allow exhibitors to promote their trade show displays and the convention all at the touch of a button. In fact, you will find more business professionals using networking websites than you will people using it for the personal lives. Twitter has especially become one of the top go-to websites to discuss business. As simple as it seems to use the social media website, there are a few rules to keep in mind as you prepare for your next event.
#1 Use Hash Tags
Twitter allows you to follow certain hash tags based on keywords. Begin joining in on the conversations by using keywords related to the industry or event. This is a great way to get noticed by other attendees or exhibitors who may not be following you.
#2 Engage With Other Tweeters
If you are constantly spitting out information about yourself, your company, or your products, people are eventually going to stop following you. They need to know that you are also interested in what they have to say. Follow certain hash tags and join in on other’s conversations, retweet other’s articles, answer any questions they have posted. By connecting with them prior to the convention, there’s a better chance they will stop by your trade show exhibits.
#3 Post Tips in Your Industry
Take charge and let your fellow Twitter users know you are an expert in your industry by posting useful tips. If they are interested in the advice you have to offer, they may retweet your tips and spread the word that you know what you’re talking about. By building their confidence in your knowledge, there’s a better likelihood they will visit your convention display.
#4 Keep the Tweets Coming During and After the Event
Twitter is not only helpful before the trade show, but also during and after. Keep everyone informed of the activities surrounding your trade show exhibit (demos, presentations, games, etc). Give them an incentive to stop by your display system. After the event, send out tweets to people you have met and thank them for their time.
These are just a few tips to help you draw in a crowd at your next event through the use of Twitter. Don’t wait until the last minute to let everyone know about your trade show display, begin tweeting about it at least a month prior to the event to give them time to plan on attending.
Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.
