Understanding the secrets to trade show success is one of the most important things you can do to make the most of your tradeshow marketing budget. But where do you learn the secrets and tips that can save you thousands of dollars and win you high-quality leads too? The first thing to do is identify learning resources, and then take advantage of them. At TradeShowMarketing.com we have plenty of resources to get you started on the path to trade show marketing success.

The Importance Of Trade Show Marketing

The fundamental concepts behind tradeshow marketing are not much different than any other type of marketing: connect with your customers and get them to invest in your product or service.

The trouble with trade show marketing is that because the events are so large scale and visible, require so much investment of time and money and occur rather infrequently, there’s a lot riding on the success of your trade show participation. It’s easy to point the finger at a trade show as a waste of precious marketing dollars, but in reality, trade shows can be some of the most profitable marketing methods available to you.

Think about what a trade show gives you that not many other marketing efforts can: the chance to connect with hundreds, if not thousands, of potential new clients face-to-face. Trade shows are marketing gold mines if done correctly.

Trade shows give you the chance to:

• Connect with potential customers directly. As great as the internet and phones are for information-gathering or initiating conversations, a personal connection between your booth staff and new customers can turn a “maybe” sale into a “yes, definitely” sale.

• Showcase your products in real life. There’s something to be said for seeing and touching a product in person. Computers and brochures just can’t do that.

• Provide instant Q & A sessions. Trade shows give you the chance to engage customers in real, live conversations. No texting, no email, no phone tag. Face-to-face questions and answers about your business, services, or products.

• Meet with a highly targeted market. Trade shows give you access to a very specific group of people who are in the market for your services or products. This is why identifying your target market and the appropriate trade shows at which to exhibit is so important.

Trade Show Marketing Resources

Very few of the clients we work with are dedicated trade show marketers. Most of them wear many hats and putting together an effective trade show marketing plan or display is just one of them. If this sounds like you, you’re probably wondering where to start or how to improve the ROI on your trade show participation.

You’ll find everything you need to develop intriguing, informative, cost-effective and successful trade show displays right here at TradeShowMarketing.com. Discover tips and advice on developing a realistic budget, purchasing the perfect display for your needs, creating appropriate and effective messaging and connecting with your target audience.

Some of the many helpful resources you’ll find on TradeShowMarketing.com include:

• A wide selection of books

• Helpful Articles, Ideas and a Blog
• Free Trade Show Checklists
• Trade Show FAQs
• FAQs on Promotions and Giveaways
• Trade Show Tips and Terminology

• And MUCH more!

Take some time to explore TradeShowMarketing.com. You’ll find plenty of useful information to help you create your strongest trade show presence yet!

About the author

Jonathan Edelman is a trade show marketing consultant with more than a decade of experience in the trade show and conference marketing arena. Jonathan is the founder of Promotion Store, an online ad specialties store offering more than 750,000 imprintable tradeshow giveaway items. Edelman is also the founder of the premier trade show vendors directory Trade Show Vendors.com.