From a seller’s perspective, the success of a trade show event rests on making an impression. A large show puts you in direct competition with potentially hundreds of other exhibitors vying to catch and hold the interest of attendees. No matter how many connections you make, that initial meeting will only hold so much weight. The real value to your company lies in creating a lasting image in the minds of potential clients. It’s not enough just to speak to them that day, what matters is how well they remember you in the days after the show.
For years, nothing has proven quite as effective at delivering a unique and memorable experience as a trade show robot. There are a host of trade show attractions and other promotional ideas available to every trade show marketer hoping to make that enduring impression, but a trade show robot can deliver a truly lasting and potentially profitable interactive experience. Think of a marketing robot less like a booth feature and more like an employee, one you don’t have to pay, feed or train and who never tires of stopping attendees in their tracks at your exhibit.
Your Trade Show Robot Is Always Working For You
These days a marketing robot is much more than just blinking lights and buzzing motors. A properly designed and implemented trade show robot can free you up to make better connections with clients by taking on much of the greeting, shaking hands with guests and even handing out promotional materials. If desired, robots can even be programmed to make elaborate presentations or a looped sales pitch. Employing a trade show robot means that even casual observers who may not directly engage with you or even enter your booth are being exposed to your business simply by watching your animatronic employee.
When It Comes To Visual Impact, Nothing Beats A Robot
Speaking of casual observers, trade show robots also double as moving, talking advertisements. Customizing your robot with your company logo, colors or contact information means every attendee who comes in contact with your robot for even a moment is exposed to your brand. Even members of the media are often drawn to promotional robots, who are frequent backdrops or even participants in local television coverage, opening up huge free advertising potential.
The Giant Pink Gorilla In The Room
If you’re interested in a dramatic visual statement and don’t require programmable features, you may want to consider the ever-popular animatronic gorilla. These large lovable robots stand above the crowd, both literally and figuratively, when it comes to grabbing attention. Available in a number of eye-catching colors, a gorilla robot can be placed at the entrance of your exhibit as a passive greeter, waving and turning as your guests pass, or fitted with an accompanying sign to serve as introduction to your business, announce promotions or provide contact details.
Whether you’re looking for a computerized booth assistant, or just a high-impact visual presence, trade show robots can have a huge impact on the traffic flow to your booth.
About the Author:
Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.
