by TradeShow Marketing Blogger | | Trade Shows
In a previous article titled: Your customer Profile – Part 1 – “The value of creating a customer profile”, I spelled out five reasons why your exhibit program will benefit from the time you take to understand your customer: These five were: It is good marketing It...
by TradeShow Marketing Blogger | | Trade Shows
Much has been written about the importance of a good customer profile yet many exhibitors seem reluctant to take the time to create one. This article, which is the first of two parts, addresses the problem. Here we will look at the reasons a customer profile will...
by TradeShow Marketing Blogger | | Trade Shows
Hello class! TradeShow Teacher here with your next lesson; we will be doing a Top 10 List of “What the most effective exhibitors are doing right”. As a trade show consultant, I spend a lot of time working with clients, teaching them and applying the Top 10 list I will...
by TradeShow Marketing Blogger | | Trade Shows
Hello class. For this TradeShow Teacherlesson I decided to share with you some of the lessons I have learned over the years. Some of them I learned the hard way by making mistakes, others I picked up through guidance by professionals in the field. This topic idea was...
by TradeShow Marketing Blogger | | Marketing
We’re going to talk about doing a better job staying in touch with other parts of the corporate family and how to get along with the more – let’s say estranged parts of the company. And since I am still the TradeShow Teacher, we’ll put all this into the context of...
