by TradeShow Marketing Blogger | | Attracting Tradeshow Visitors, Trade Show Marketing
As many business owners know, if you pitch your product or service to everyone, you may end up selling to no one. Figuring out your niche market – where you fit in- gives you precise direction on where to cast your marketing net. Traditional wide-net advertising...
by TradeShow Marketing Blogger | | Trade Show Attractions, Trade Show Exhibits, Trade Show Marketing
Cut trade show costs The recession might be behind us, yet companies and individuals alike are watching their money better than ever before. It is common knowledge that the first two budget cuts a company will make under financial pressure are marketing and training....
by TradeShow Marketing Blogger | | Trade Show Attractions, Trade Show Exhibits, Trade Show Marketing
Trade Show Trends When people attend a trade show, they are expecting to be impressed. There is a certain energy you can only find a trade show and it’s important that your company be in sync with that energy. This energy is generated by the details…the “extra...
by TradeShow Marketing Blogger | | Attracting Tradeshow Visitors, Trade Show Marketing
Capturing Media Attention An imperative part of your small business marketing plan should be attracting media attention. Here are five great ways to get and keep their attention: Start with an email: Pitching a media outlet for coverage of your small business should...
by TradeShow Marketing Blogger | | Trade Show Marketing
Don’t make these trade show mistakes You must approach trade shows with focus, determination and with a plan for success. While this may sound easy, it’s surprising how many companies forgo the fundamentals of marketing when planning and producing their trade shows....
