We’ve hit the dog days of summer and with the high temperatures come high demand for cool summertime trade show giveaways. All of these items offer a way for attendees to beat the heat and help ensure they fly off the table and into the hands of clients who will put them to good use while promoting your business throughout the summer months and beyond.

Water Bottles

Water bottles are by far one of the most popular promotional products at tradeshows. When it comes to trade show marketing, water bottles consistently receive high ratings from both businesses and their guests. Companies offering water bottles get a highly visible product that will be heavily used in a wide range of circumstances, and attendees get a useful and durable item that won’t just find its way to the back of a drawer (or worse, the trash).

Water bottles are also highly customizable, with an endless array of styles, colors and materials to choose from. Inexpensive plastic models make a great high volume promotional item, while sleek metal bottles have a high end look and feel while remaining very affordable.  Plus, with the large area for custom imprinting, water bottles are able to deliver any message your business or organization wants.

Beverage Insulators

If attendees would rather provide their own drink of choice, beverage insulators are a great option. Perfect for keeping beverages cold, can and bottle insulators work great for any outdoor summertime activity. Companies hosting summertime family picnics, owners of sports teams and manufacturers of camping equipment would all find beverage insulators a well-received giveaway item. With a large customizable imprint area, they’ll announce your business loud and clear wherever they’re taken.

Ice Packs

For a unique and effective take on beating the heat, you won’t do better than customizable ice packs. With countless designs, shapes and colors to choose from they’re truly one of the coolest promotional items available. Use unfrozen packs in games or trade show attractions and then give them away. Fully customizable and reusable, ice packs are another great multi-use promotional item that your guests are sure to utilize over and over again.

Sunglasses

Sometimes part of being cool is looking cool, and promotional sunglasses fit the bill. There’s a design for every taste and custom imprinted sunglasses are one of the most visible products you can offer. Before they even get outside, everyone at the show will want to know where the custom sunglasses came from. Outside they’re a must have on the bright days ahead and will continue to tout your company name or logo even when the temperatures start to fall. If you need a bit more space to imprint your message, package them with a custom soft or hard storage case.

Any of these great summertime promotional items are sure to make you a hit at your next trade show or company outing and ensure that your business or organization is highly visible even on the haziest of days.

About the author 

Jonathan Edelman is a trade show marketing consultant with more than a decade of experience in the trade show and conference marketing arena. Jonathan is the founder of Promotion Store, an online ad specialties store offering more than 750,000 imprintable tradeshow giveaway items. Edelman is also the founder of the premier trade show vendors directory Trade Show Vendors.com.