by TradeShow Marketing Blogger | | Marketing
Branding your company image or logo with the public is an important step in the overall long term success of your business. By Implementing a smart looking design for your logo and general corporate image, can make it easy for buyers to recognize your booth at a trade...
by TradeShow Marketing Blogger | | Marketing
There are multiple ways to communicate with your target market. Some methods of communication are much more effective, appropriate and cost efficient than others. As always, your budget will dictate how many touch points you can have with your target market. Also keep...
by TradeShow Marketing Blogger | | Marketing
Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of...
by TradeShow Marketing Blogger | | Marketing
If you want people to read your product and service information and yet want to reduce the amount of paper you bring to a trade show, Quick Response or QR codes may be your answer. QR codes are that weird looking box found in the lower right hand corner of a product...
by TradeShow Marketing Blogger | | Marketing
Whenever I am helping a client with their tradeshow marketing strategy, I inquire as to what products they intend to show. Inevitably, the response includes any number of products and services, so my next question is, “What is the most important to you? What is the...
by TradeShow Marketing Blogger | | Marketing
While giveaways and tradeshow attractions are an integral part of every tradeshow, they’re not necessarily what are attracting the decision-makers to your booth. To get in front of the influencers and decision-makers at the next show, consider these tips when...
