by TradeShow Marketing Blogger | | Trade Show Marketing
Trade shows in the United States brought in $13.2 billion revenue in 2017. Revenue in 2018 was up 1 percent. Today, almost 30 percent of companies are planning to increase their trade show marketing plans. That’s because trade shows are big business engagingly...
by TradeShow Marketing Blogger | | Attracting Tradeshow Visitors, Marketing, Other, Trade Show Attractions, Trade Show Exhibits, trade show giveaways, Trade Show Marketing, Trade Shows
A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your...
by TradeShow Marketing Blogger | | Trade Show Marketing
What is a microsite? A microsite is an additional website, separate from your company’s main website, with an independant address, used to deliver a more specific message, product or service. A microsite is a great way to create a special platform for people to...
by TradeShow Marketing Blogger | | Attracting Tradeshow Visitors, Trade Show Marketing
As many business owners know, if you pitch your product or service to everyone, you may end up selling to no one. Figuring out your niche market – where you fit in- gives you precise direction on where to cast your marketing net. Traditional wide-net advertising...
by TradeShow Marketing Blogger | | Trade Show Attractions, Trade Show Exhibits, Trade Show Marketing
Cut trade show costs The recession might be behind us, yet companies and individuals alike are watching their money better than ever before. It is common knowledge that the first two budget cuts a company will make under financial pressure are marketing and training....
by TradeShow Marketing Blogger | | Trade Show Attractions, Trade Show Exhibits, Trade Show Marketing
Trade Show Trends When people attend a trade show, they are expecting to be impressed. There is a certain energy you can only find a trade show and it’s important that your company be in sync with that energy. This energy is generated by the details…the “extra...
