by TradeShow Marketing Blogger | | Trade Shows
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media...
by TradeShow Marketing Blogger | | Trade Shows
Tradeshow attractions are designed with one very important purpose in mind – attracting visitors to your booth. Who wouldn’t be attracted to the idea of fists full of cash? That’s just what you get when your tradeshow attractions include a cash cube. There...
by TradeShow Marketing Blogger | | Trade Shows
There are several interesting tradeshow marketing trends that are either on the horizon or already firmly in place that will continue to show strong growth in 2013. After a few rough years when the economy was flagging, this year’s consumers and business owners...
by TradeShow Marketing Blogger | | Trade Shows
Trade shows present visitors with an overwhelming amount of information. Tradeshow games and attractions offer visitors a welcome break from the bombardment of information. They create excitement around your booth, captivate your audience, and provide an opening for...
by TradeShow Marketing Blogger | | Trade Shows
More and more exhibitors are now calculating the Return on Investment, (R.O.I.) from their show participation. R.O.I.tells you whether you are achieving your goals, and if you are adding to the bottom line of your corporate profits. However, as you are gathering the...
by TradeShow Marketing Blogger | | Trade Shows
In a previous article titled: Your customer Profile – Part 1 – “The value of creating a customer profile”, I spelled out five reasons why your exhibit program will benefit from the time you take to understand your customer: These five were: It is good marketing It...
