by TradeShow Marketing Blogger | | Trade Shows
Much has been written about the importance of a good customer profile yet many exhibitors seem reluctant to take the time to create one. This article, which is the first of two parts, addresses the problem. Here we will look at the reasons a customer profile will...
by TradeShow Marketing Blogger | | Trade Shows
Hello class! TradeShow Teacher here with your next lesson; we will be doing a Top 10 List of “What the most effective exhibitors are doing right”. As a trade show consultant, I spend a lot of time working with clients, teaching them and applying the Top 10 list I will...
by TradeShow Marketing Blogger | | Trade Shows
Hello class. For this TradeShow Teacherlesson I decided to share with you some of the lessons I have learned over the years. Some of them I learned the hard way by making mistakes, others I picked up through guidance by professionals in the field. This topic idea was...
by TradeShow Marketing Blogger | | Trade Shows
With the economy spiraling downwards and every budget including the trade show budget shrinking, it is more important than ever to find the right, targeted shows to exhibit at. There are many options to find trade shows and today we will discuss the best ways to find...
by TradeShow Marketing Blogger | | Trade Shows
Hello class. It’s time for your next lesson! In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth duty. Did you know that your booth staff plays one of the most...
by TradeShow Marketing Blogger | | Trade Shows
Hello Class! In this lesson we will cover Best Practices you should consider implementing into your trade show program. “Best Practices” is one of those buzz words (OK, two words) that mean a lot of different things to different people. It usually is a collection of...
