Motivational Speaker Asks – Does Your Hook Really Hook?

Creating a tagline that draws them instead of repels them. As a motivational speaker, my tagline – or my one-sentence attention getter – is my first and maybe even last opportunity to draw a customer in. My market is crowded, my buyers have way too many choices,...

Justifying Quality Over Quantity

Deep down we all know that quality trumps quantity but convincing management is often a difficult task. When your senior manager compares your previous trade show results, which may have included hundreds of “so-called” leads to the high-quality leads you are now...

Tricks Of The Trade Shows

A professional trade show presenter can be a great investment and one of the best ways to deliver your corporate message, attract attention to your exhibit, and ensure that the show attendees walk away from your booth knowing more than when they first arrived. Trade...