by TradeShow Marketing Blogger | | Attracting Tradeshow Visitors, Trade Show Marketing
Capturing Media Attention An imperative part of your small business marketing plan should be attracting media attention. Here are five great ways to get and keep their attention: Start with an email: Pitching a media outlet for coverage of your small business should...
by TradeShow Marketing Blogger | | Trade Show Marketing
Don’t make these trade show mistakes You must approach trade shows with focus, determination and with a plan for success. While this may sound easy, it’s surprising how many companies forgo the fundamentals of marketing when planning and producing their trade shows....
by TradeShow Marketing Blogger | | Marketing, Other, Trade Show Marketing, Trade Shows
At the end of your trade show, you’re going to look back and evaluate all of the decisions you made to execute the show. You’re going to look at how much money you spent, did you go over your budget? You’re going to look at any growth your social media channels...
by TradeShow Marketing Blogger | | Attracting Tradeshow Visitors, Marketing, Trade Show Exhibits, Trade Show Marketing
As we discuss often, every second counts when exhibiting at a trade show. It all boils down to one thing: Better trade show demonstrations. The method you use to demonstrate your product at a trade show has a significant impact on the success of your exhibit....
by TradeShow Marketing Blogger | | Trade Show Marketing
Three Phases of Trade Show Preparation Congratulations on exhibiting at a trade show! While often a huge undertaking, trade show participation can pay off ten fold. You should know that participating in a trade show goes far beyond decorating your booth and passing...
by TradeShow Marketing Blogger | | Trade Show Exhibits, Trade Show Marketing
Finding the best possible leads at a trade show is akin to prospecting for gold. You look around, ask a few open-ended questions, and hope you strike it rich. But that’s only the first part of the equation. After that, someone has to close the sale. In business we...
