by TradeShow Marketing Blogger | | Trade Shows
Any business that has ever participated in a marketing convention or expo understands that merely setting up a booth isn’t enough. In order to truly leverage every opportunity and maximize success at each event, companies in any industry need to carefully...
by TradeShow Marketing Blogger | | Trade Shows
I was speaking at an event recently as their motivational keynote speaker, and someone came up to me afterwards and said, “That was great! I love your style!” “You mean my cowboy boots?” I asked, making a mental note to go buy three more pairs and insisting to my...
by TradeShow Marketing Blogger | | Trade Shows
Once upon a time, everyone was a teller of tales. People told stories as they worked to pass the time or to pass along valuable information about their heritage. The art of storytelling evolved naturally because some people preferred telling tales of heroes, myths and...
by TradeShow Marketing Blogger | | Trade Shows
Creating a tagline that draws them instead of repels them. As a motivational speaker, my tagline – or my one-sentence attention getter – is my first and maybe even last opportunity to draw a customer in. My market is crowded, my buyers have way too many choices,...
by TradeShow Marketing Blogger | | Trade Shows
Las Vegas has firmly established itself as a hotspot for trade show exhibits and functions. Yes, this world renowned location has a reputation for ’round the clock fun and excitement, but it also has earned a status as a buzzing business hub for companies...
by TradeShow Marketing Blogger | | Trade Shows
Deep down we all know that quality trumps quantity but convincing management is often a difficult task. When your senior manager compares your previous trade show results, which may have included hundreds of “so-called” leads to the high-quality leads you are now...
