Trade Show Marketing and Event Planning 101
Trade shows in the United States brought in $13.2 billion revenue in 2017. Revenue in 2018 was up 1 percent. Today, almost 30 percent of companies are planning to increase their trade show marketing plans. That's because trade shows are big business engagingly and...
read moreThree Ways to Maximize Your Trade Show Investment
A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your...
read moreMake your trade show plan more productive!
Are you planning to exhibit at any shows in 2016 or 2017? If you haven’t already started planning, the time is now. Participating in trade shows are a big financial commitment. Laser focused planning will help guarantee an ROI. I always recommend beginning trade show...
read moreEco-Friendly Shopping Bags
Shopping bags often serve many functions. Of course, these functions are influenced by the type of shopping bag. After the grocery store, plastic bags are great for doggy cleanup and house waste or even a makeshift lunch bag. Post trade show, paper bags are great for...
read moreEvent Specific MicroSites
What is a microsite? A microsite is an additional website, separate from your company’s main website, with an independant address, used to deliver a more specific message, product or service. A microsite is a great way to create a special platform for people to...
read moreReaching Niche Markets
As many business owners know, if you pitch your product or service to everyone, you may end up selling to no one. Figuring out your niche market - where you fit in- gives you precise direction on where to cast your marketing net. Traditional wide-net advertising...
read moreCut Trade Show Costs
Cut trade show costs The recession might be behind us, yet companies and individuals alike are watching their money better than ever before. It is common knowledge that the first two budget cuts a company will make under financial pressure are marketing and training....
read moreTrade Show Trends
Trade Show Trends When people attend a trade show, they are expecting to be impressed. There is a certain energy you can only find a trade show and it’s important that your company be in sync with that energy. This energy is generated by the details...the “extra...
read moreCapturing Media Attention
Capturing Media Attention An imperative part of your small business marketing plan should be attracting media attention. Here are five great ways to get and keep their attention: Start with an email: Pitching a media outlet for coverage of your small business should...
read moreDon’t make these trade show mistakes!
Don’t make these trade show mistakes You must approach trade shows with focus, determination and with a plan for success. While this may sound easy, it’s surprising how many companies forgo the fundamentals of marketing when planning and producing their trade shows....
read more
