Using Social Media As A Tradeshow Marketing Strategy
The marketing power of social media is no longer a secret. The millions of people logging on and checking in every day make up a massive potential audience for your business. But it can be daunting to navigate the ever-changing world of the internet, and the Web...
read moreHow Focusing on Marketing and Events can increase your revenue!
Viad Corp, a trade show company located in Phoenix AZ, said its second quarter revenue rose 36 percent due to increased efforts in its marketing and events group. Viad is a company split in two separate divisions; a marketing and events division and a travel and...
read moreBeat The Heat With These Cool Summertime Promotional Products
We’ve hit the dog days of summer and with the high temperatures come high demand for cool summertime trade show giveaways. All of these items offer a way for attendees to beat the heat and help ensure they fly off the table and into the hands of clients who will put...
read moreE3 Signs to stay in L.A. for 3 more years!
Los Angele's can breathe a little easier now knowing that the Entertainment Software Association decided to keep their extremely lucrative video game trade show, known more commonly as E3, in L.A. until 2015. This year there were rumors saying the monumental trade...
read moreAPEX/ASTM Releases Environmentally Sustainable Meeting Standards
The long-awaited APEX/ASTM Environmentally Sustainable Meeting standards have been published. A joint effort of the Convention Industry Council (CIC) and ASTM International, these voluntary industry-agreed upon standards grew out of discussions between the Green...
read moreConsidering Trade Show Displays?
When it comes to traditional marketing methods, very few tactics yield the potential impact that trade show displays do. Sure, other promotional approaches may prove less expensive and may help an organization establish some sort of contact with a targeted consumer...
read moreTrade Show Follow Up Marketing – What’s Your Plan?
To be successful with your trade show marketing efforts, you need to have a clear plan about what you will market on the day, and how you will make the most of the opportunities that come from being involved in the trade show. For those of you who have run a trade...
read moreTradeshow Display Ideas
Companies that have successfully leveraged the many opportunities yielded at marketing conventions understand the critical importance of an effective trade show display. Savvy entrepreneurs recognize that their company's trade show displays are the first (and often,...
read moreTrade Show Marketing Goes Global
The days of smaller local and regional trade shows are fast disappearing. Either these meetings have consolidated into larger conventions or they've disappeared altogether in certain industries. As the world grows smaller and communication and travel are made easier...
read moreNew Ways to Fund your Next Trade Show Event!
Being featured at a trade-show is an invaluable investment and one that requires funds to be available to do so. But just having a booth at a trade show with some information about your company is not enough to grab peoples attention. You want to offer them something...
read more
