How to Best Utilize Giveaways at Trade Shows
The usual scenario at trade shows are booths upon booths chock full of giveaways, and of course innumerable amounts of people lining up to get their hands on whatever freebies are available. Individuals walking around with over-stuffed bags, practically bursting with...
read moreBackdrop Systems For Your Trade Show Booth
When you find yourself in charge of creating an attractive graphic backdrop for your trade show booth, sales presentation or speaker's podium your objective is to have a backdrop system that is attractive and professional looking, that is easily assembled and...
read moreHow to Listen to Your Trade Show Booth Visitor
By participating in a trade show booth you can lead a prospective buyer from mild curiosity to the decisive act of placing an order. In fact, the trade show makes an important contribution to the shortening of the decision-making process. At a trade show, you have a...
read morePre Trade Show Marketing is Critical
There are multiple ways to communicate with your target market. Some methods of communication are much more effective, appropriate and cost efficient than others. As always, your budget will dictate how many touch points you can have with your target market. Also keep...
read moreThe Future of Trade Shows in a Digital World
In a time where personal interaction is becoming obsolete and replaced with an online social world, it would seem likely that business interaction would follow in its digital footsteps. Business communication, recruitment, announcements, and client meetings... how...
read more5 Tips For Getting the Most out of Exhibiting at Trade Shows
Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of...
read moreSix Ways to Attract a Crowd at a Trade Show
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field’s worth of space with 2,500 trade...
read moreGet PR for Your Trade Show Exhibit
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media...
read moreQR Codes Can Create Greater Trade Show Impact
If you want people to read your product and service information and yet want to reduce the amount of paper you bring to a trade show, Quick Response or QR codes may be your answer. QR codes are that weird looking box found in the lower right hand corner of a product...
read moreAre You Confusing Your Tradeshow Visitors?
Whenever I am helping a client with their tradeshow marketing strategy, I inquire as to what products they intend to show. Inevitably, the response includes any number of products and services, so my next question is, “What is the most important to you? What is the...
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